Portugal Travel

The  held in Brasilia the review meeting of the campaign Bag is a bag with institutional partners of the initiative of the Ministry of Environment.

Present were Walmart, Carrefour, CNT, Eco21, Kimberly-Clark, ABRAS, Akatu, Radio House and Photosynthesis company that produced our hot site. We felt the absences of CPFL and Gol, who could not attend but sent his comments via email.

Secretary Samyra Crespo presented the results of the campaign so far, with significant numbers of reduction of plastic bags - about 600 million in 10 months of campaigning - and more than 200,000 reusable bags distributed by the MMA and its partners. The campaign Bag is a bag innovated in the use of media, having made use of traditional pieces such as posters and pamphlets, but also invested in viral videos and social networks on the Internet. Twitter campaign has more than 700 followers and the videos were viewed more than 100 000 times!