| Export of footwear to China |
 |
 |
 |
| Thursday, 28 January 2010 22:52 | |||||
|
On a trip to get more information about the behavior of the Chinese retail and evaluate the potential for the Brazilian footwear, a consultant for new markets Abicalçados, Ida Faber concluded that Brazil may have a great opportunity. Ida Faber presents findings of his research in China According to the consultant, there is a gap between the major international brands, which have shoes from a thousand dollars, and the population which does not exceed $ 200.00. "There is market, yes, and the scenario at the moment is favorable to the entry of brands that want to grow in China. I am convinced that Brazil has many chances, but still has a long way to go. " Ida Favre was in the cities of Hong Kong, Beijing, Shanghai and Dongguan. At first, said that in addition to the financial and fashion, Hong Kong is an important gateway not only for China but also for other Asian countries, including Malaysia, Philippines, Singapore and Indonesia. "Many Chinese rich are shopping in Hong Kong to have more variety of brands and choices. Moreover, being free port, the prices are lower, "he says. Beijing - In Beijing, Ida Favre visited the office of Apex-Brazil. The site, managed by James Yu, is well equipped and has space to receive more than ten companies at the same time they have available to individual workstations. The city has several shopping centers, which house all the international luxury brands. Many of them also have their store concept. "The Armani, for example, is located in a building with modern architecture and sophisticated." Shanghai - In Shanghai, the reference appears again on the habits of the Chinese new rich, large consumer brands. Most people need to show they can use and buy brands. "It's a pent-up demand for many years and that will only increase" he says. For the consultant, Shanghai is a modern, fashion and much more dynamic compared to Beijing and is already preparing for next year, will occur when the Shanghai Expo 2010, scheduled for the months from May to October. Brazil will be present with three pavilions: Brazil, Sao Paulo and Porto Alegre. Dongguan - In Dongguan, a city that has about two million people - considered small - the local trade is good, but is restricted to local brands. Path - Second Ida, among the steps that Brazil should follow to gain a privileged place among Chinese consumers, is the investment in communication to inform the market about the quality and design that has national footwear. "We also invest in Brazil brand," he adds. The next step will be to organize a Brazilian trade mission to China, which should occur in early 2010.
Related Tags:
|
SpotLight
Advertisement
